Meet Kay Korsh, Personal Stylist 'Mind Over Matter'

PERSONAL STYLIST 'MIND OVER MATTER'

Kay Korsh

"I help women embrace their bodies and their style."

How did you become a personal stylist?

I have been in fashion all my life and the majority of the time I was working with and consulting high-end brands, also working with celebrities and editorial. After having my kids, I had lots of doubts because my routine had to change drastically, it was much harder to cater for the stress of different big projects. And also, I always felt fashion is a bit superficial so I wanted to do something that could actually help people. One day, I was dropping my kids off at school, and when I told another mum that I was a fashion stylist she said, “don’t we all need one?” That was the moment things clicked in my head and I was like why didn’t I think of this before? So, I decided to give it a try and it worked really well, and I developed my business. Now I have a membership where I help women embrace their bodies and embrace their style after they go through changes.

What does your typical day look like?

It varies. I always start my day by dropping my kids off at school in the morning and then a lot of the time I work from home and set up my meetings online. I would say 80% of the time I work from home on my computer and sometimes I see clients in their homes or we go shopping.

How do you determine a client’s personal style?

I came up with a framework which I call CEO.
The letter ‘C’ stands for comfort, and this is where we discuss what is comfortable for the client, what sort of shapes and textures the client likes. Some women prefer to dress more modestly and other women more casually, so we take into account their personal comfort levels.
Second, we have the letter ‘E’ which refers to environment. I always think there should be a connection between what you do and what you look like. For instance, if somebody is an expert in natural remedies, but is wearing a strict suit, there would be a disconnect in your head, even if it was just on a subconscious level.
Finally, we have ‘O’ for occasion, here we look at what sort of occasions these clients would have in their lives and what they need clothes for. For example, if they have loads of evening gowns and heels, but never actually go to formal events then perhaps it’s time for a change. Sometimes it’s difficult to let go of things, so we go through different exercises to make it easier.

Any tips for dressing for your shape?

It’s not something I can put in one sentence; everybody is different, and we come in lots of different shapes. The best advice I can give is to remember this and take your shape into account when choosing what to wear and not to be discouraged, finding the right piece for you makes all the difference.

Have you seen clients dressing for work in a different way post-covid?

Yes definitely. The general dress code has become softer and more relaxed. I think there is much more flexibility to what women can wear to the office now. A lot of people now work from home and then they go into the office a couple of days of the week.