How to Dress to Impress
It may be a cliché but first impressions are crucial in everything - especially in business. Whether you are walking into a meeting, a job interview or entertaining clients, the first thing everyone sees, before you even open your mouth, is the way you are dressed. Of course it’s what you say that matters but, particularly in the business world, people make snap judgements on how you look. And even more frighteningly, according to a series of experiments by Princeton psychologists it takes a tenth of a second to form an impression of a stranger.
So, How do you Dress to Impress?
1. Do you feel confident in your outfit?
It's an obvious one, but the most important in our view. If you feel confident in what you are wearing you will project that and others will pick up on it. It’s no good wearing a beautifully tailored dress with a pair of old scruffy heels that have seen better days and a jacket with a button missing. Make sure that all elements of your outfit make a whole and that you are not just happy to be seen in it, but want to be seen wearing it.
2. Is it comfortable?
3. Is it right for the occasion?
To make life easy for you, here are our Power Dress suggestions for you to browse.
Also in The Memo
We partnered with Cosmetics A La Carte, a bespoke British make-up brand, whose products our makeup artist Irena used to create the perfect work-appropriate makeup look for our SS19 photoshoot. Here she takes us step-by-step through how she created the look, and how you can recreate it too.
With Spring fast approaching, we're giving you an exclusive peek behind the scenes of our SS19 photoshoot. Keep your eyes peeled as our fabulous new collection will be dropping throughout the coming months.
Our SS19 photoshoot took place in a studio in East London with our beautiful model Julia. Its glass roof and big windows meant that we were able to show off the seasons gorgeous textures and tones in the natural light.