I am an associate director at freuds where I lead an 18-strong team to develop and oversee the delivery of brand campaigns and a comprehensive consumer press office for a retailer than spans food, GM and fashion products. The job is hugely variable; from sitting on the front row at a fashion show, speaking to journalist contacts at national newspapers to secure coverage for my client, to developing a new strategic brand platform… every day is different, but its always fast paced, fun and requires a lot of coffee!

Be proactive, listen more than you speak, seek out an aspirational mentor and learn, learn, learn from them, be honest (and when you mess up admit it), and be humble and friendly – manners and treating people well (at every level) is essential, and will earn you respect.

For her ability to put together a slick, tailored outfit effortlessly (whether she is popping out to the shops or at a show biz event) it has to be Victoria Beckham. I also love Blake Lively’s style (and her husband), for a timeless, classic style it has to be Duchess of Cambridge for her ability to wear both high street and designer and always look a million dollars.

In consumer PR the dress code is ‘smart casual’, no one wears suits, so without a set uniform I have had a few disastrous outfits in my career. The worst was when I was a junior in my first job, for some unknown reason I once wore pink knee high boots, an A-line corduroy skirt and a tight top with cut out shoulders to a client meeting. It was so horrendous my boss bought it up in my review…