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WE MAKE OVER 70% OF OUR CLOTHES IN THE UK 🇬🇧

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FOUNDER, SARAH HARAN ACCESSORIES

Sarah Haran

"Always have a can do attitude, it really will give you opportunities."

In a nutshell, tell me about Sarah Haran Accessories.

Sarah Haran is all about producing high-quality, functional handbags that are also stylish. Designed for modern women, our handbags offer a timeless piece of luxury with a lifetime guarantee. They are made in Britain and Spain by highly skilled craftsmen using top-quality materials. Each one includes our 2-in-1 handbag concept, with removable clutches and clever add-ons that mean you can easily change the look of your handbag - perfect for day to night transitions.

Coming from an IT background, what first drew you into the world of fashion and accessories?

I started making handbags purely as a hobby. My role as COO of a publicly listed IT company was extremely demanding and I needed a hobby to help me switch off from my day-to-day responsibilities. My hobby became my springboard into the world of fashion and accessories as I became more involved in the design and production of the handbags. At first, I made all of them myself! My day job was the inspiration for my hero handbag, the Dahlia, as I needed the perfect bag to take me from day to night and keep me organised. In 2017, I decided I wanted to work full time on my emerging handbag brand and resigned from my IT role.

What have you found to be the most demanding aspect of your work?

Initially, it was all about adapting to a completely new industry, and one that I had no network in so I had to work really hard to build up my contacts. Nowadays, I think the most demanding aspect is running the sales and marketing side of the business. The lifeblood of all business is sales and marketing - you can have the most amazing products or services, but if no one knows, then you will never make any money. Of course, I also have to make sure I have enough time to do the bit I love - designing new handbags.

Talk us through your typical working day.

One thing about running your own business is the variety of each day! A typical day starts early with a visit to the gym. After that I check for any orders and then start planning what I need to do. I will then catch up with the marketing team and also make sure that things are OK in the production department. Then I go through my to do list and tick as many off as I can. At least once a week I also make sure that I attend to admin, such as invoicing and paying bills. Keeping on top of this side of things hopefully means that I won’t get any nasty surprises. Then it’s all about sales activity and marketing and trying to come up with new ideas to get the brand more recognition. I remind myself constantly that I am not going to sell any handbags by sitting in my office!

Can you tell me about any exciting projects in the pipeline?

I have been working on expanding my range with at least three new handbags on the drawing board. I have also been working on a number of collaborations with like-minded brands. I think customers love to see our products alongside other complementary brands. Finally, I am working on various projects to get my handbags into outlets where people can touch and feel them – this is the one downside of the internet!

What are your career highs and lows?

I think a definite high was joining the board when our IT company went public in 2000. A low was when the dotcom bubble burst and we had to make 200 people redundant as our share price tanked along with all other tech stocks. The most recent high has been gaining the confidence to give up my IT job and go it alone in the completely unknown world of my accessories brand.

Shop the look

Interview: Lilli Brant

Photographer: Mafalda Silva

Accessories: Sarah Haran Accessories

Location: Battersea, London, near Libby's design studio