Meet Fiona Mcintosh, Co-Founder and Creative Director, Blow LTD

CO-FOUNDER AND CREATIVE DIRECTOR, BLOW LTD

Fiona Mcintosh

"Sometimes you get lucky, but most of the time you have to find your luck."

Tell me about your childhood?

I grew up in Melbourne, Australia so my childhood was all about beaches, riding my bike and hanging out with my friends – it was very relaxed! I trained to be a journalist in Australia before coming to the UK in my twenties when I completely fell in love with London.

In a nutshell, what is blow LTD?

blow LTD is the UK’s biggest on demand beauty app – we deliver expert, trained and tested stylists, makeup artists, nail technicians and beauty therapists to your door – wherever and whenever you need them, from 7 am to 8 pm, seven days a week.

What inspired you to start blow LTD?

I was desperate for a service like this myself! I am a working mother with very little time and have small windows in my week to squeeze in beauty services. The vast majority of our customers are the same – busy, working women. Interestingly, a third of all our appointments are booked outside working hours – before 9 am, after 5 pm or at weekends, which shows just how crazy busy we all are.

Run us through your typical work day?

There is no typical day – I could be in the office in trading or marketing meetings, on a shoot for one of our campaigns or with one of our brand partners, in a board meeting or working on a new project.

Tell me about your career highs and lows

Being the launch editor of Grazia back in 2005 was hugely exciting and frightening in equal measure. At first, we got as much wrong as we got right – but it was exhilarating once it took off. Also launching blow LTD five years ago was thrilling.

What are your own weaknesses?

What are your own weaknesses?
Where do I start? I get bored too easily and tend to be a bulldozer in meetings. But as I’ve grown older I’ve learnt to calm down. I listen more now and try to pay more attention to detail.