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Creative Director, James Hare

Saffron Hare

"I believe that family members should bring something to the table and joining the company should not be an inheritance."

Describe your job in a few lines?

As Creative Director, I direct and manage the new fabric collections with our design teams. The nature of our business means I might be working across the current collection, the next one in the pipeline and starting work on the collection after that, it’s a fast moving industry. We are very lucky and possibly unique at James Hare because we have both interior and fashion fabric collections. Trends from the catwalk run almost parallel to those in interiors now. Our expertise in fashion fabrics informs our interiors collection, in particular the colour palettes - it’s the perfect partner. It keeps me on my toes but it’s exciting working across both industries.
I travel a great deal, both meeting suppliers and overseeing production but also selling the collection all over the world. I enjoy meeting customers the most.

Were you always destined to join the family business?

I am the fifth generation of the family to be involved. When I was younger I didn’t really think that would be the way my career would go but inevitably one gets drawn in to it. James Hare has everything - a British heritage and obviously a strong family ethos so in the end I couldn’t resist any longer and actually it’s a huge privilege to be part of it. I have worked there now for 20 years but everyone starts at the bottom, even the family and I don’t think that’s a bad thing. I have learnt all aspects of the business from every department and that’s invaluable knowledge to draw on.

Tell me more about your working day and what special projects you are currently working on?

I am at my desk by 8am unless I’m travelling. Every day is different; I don’t always know how the day will unfold. Often there are deadlines to meet and lots of meetings but then I might need to turn my attention to something else unexpectedly. That’s what makes a day fun and I really enjoy a sense of achievement especially when a collection is finalised and I can present it to the team. Although by then my head is probably already immersed in the next one.

We are working on September 2019 already and considering introducing wallpapers to complement our wallcoverings. Increasing the silk and artificial silk collections and launching more trims are also in the pipeline.

What are your career high’s and low’s?

My career high is every time we have a successful collection, I am really chuffed when this happens as collections take 18 months to put together so a huge amount of work goes into them. Career lows, there are too many..

What do you look for in people when you are interviewing them for new roles?

I like to employ people who are more capable then me and who will do a better job than I ever could.

What do you think your own weaknesses are?

That is easy! I spread myself too thinly and take on too much. Letting go is something which has taken me far too long to learn.

Interview: Libby Hart
Photography: Mafalda Silva
Accessories: Saffron's own
Shot in Chelsea near LIBBY's Sloane Square store