5 Steps to get from Brainstorming to Business

April 18, 2014

Inspired by our founder's remarkable story from finance to the world of fashion, we thought we would bring you 5 top tips from Libby London HQ on how to bring those ideas to life...


1. Be Ambitious

It sounds obvious, but we often shy away from our true potential for fear of failure. Take that idea that's been festering away in your mind and really push it. Who says your idea can't be the most successful? 

2. Do Your Research Well

Chances are there will be ideas floating around that have launched and are similar to yours. You need to really do your research into these competitors - what are their strengths and weaknesses? What is their approach to their brand, customer base, and how do they market their product? Researching all of the above can cement your idea and help you structure where you place yourself in the market.

3. Record Every Idea

"I went through hundreds of ideas before I came to LIBBY London," says our founder, Libby Hart. "What you really want to do is write down every idea you ever have for a new business, or relating to one you've already thought of. I've registered hundreds of domain names for ideas I haven't approached yet, but want to keep for the future."

4. Write a Business Plan

Once you have your idea, it's imperative that you plan where you want to be in the next few years. Forecasting this, as ridiculous as it sounds, will help you to have a goal. Don't hold back - really push what you think you could achieve. These plans will always change so don't be scared of approaching them.


5. Ask for Help

Entrepreneurs may not shout about it, but they have mentors, and successful ones at that. Why not approach someone with a wealth of experience and contacts to help kick start your idea? Networking is invaluable, as is a reliable source of information. Who better to advise you than somebody who's been through the same business teething problems as you?

Also in The Memo Blog

How to adapt your skincare regime to the ‘new normal’
How to adapt your skincare regime to the ‘new normal’

August 25, 2020

New habits from frequent hand washing and sanitising, to wearing face masks inside shops and on public transport, applying less make-up and getting ‘Zoom-ready’ for video calls, mean we have had to adapt our skincare regimes to the ‘new normal’ of 2020.

View full article →

Personality Tests: Save time and boost productivity
Personality Tests: Save time and boost productivity

July 22, 2020

It seems to become harder and harder to find new roles and for employers to decide on the right candidate with each passing year due to the sheer volume of applicants. In response to this, many employers are building an extra step into the recruitment process: personality testing.

View full article →

A Brand With A Difference: Honest, Transparent Fashion
A Brand With A Difference: Honest, Transparent Fashion

June 04, 2020

Our effortless, professional style is the antithesis of fast fashion. We combine transparent, responsible sourcing with cutting edge British design, to create luxurious garments that are intended to be worn all year round, for many years to come.

View full article →


We know how difficult it is to buy the right size online. Check your measurements carefully against the size guide below, if you're in between sizes or unsure in any way, do not hesitate to give us a call and check your measurements.

Phone: 02077206789  

Email: studio@libbylondon.com 

How to measure